Cheryl Sebastian
AVP of Global Partnerships
NBA
As NBA’s AVP of Global Partnerships, Cheryl Sebastian is responsible for leading marketing partnerships and driving revenue for the league in Canada. In addition to overseeing the league’s new business, licensing and retail departments, Cheryl works hand-in-hand with internal stakeholders to enrich the fan experience through innovative programs, award-winning campaigns and major events with the dedicated support of the NBA and WNBA’s marketing partners in Canada.
Cheryl joined the league office in 2014, bringing more than 15 years of sponsorship experience across sports and entertainment industries to her current role. Prior to joining the NBA, Cheryl lead mass sponsorships for Rogers. She is a member of South Asian/Asian Pacific employee resource groups and actively participates in mentorship programs for the SMCC, WISE and Black Sport in Business organizations.
Cheryl Sebastian
AVP of Global Partnerships
NBA
As NBA’s AVP of Global Partnerships, Cheryl Sebastian is responsible for leading marketing partnerships and driving revenue for the league in Canada. In addition to overseeing the league’s new business, licensing and retail departments, Cheryl works hand-in-hand with internal stakeholders to enrich the fan experience through innovative programs, award-winning campaigns and major events with the dedicated support of the NBA and WNBA’s marketing partners in Canada.
Cheryl joined the league office in 2014, bringing more than 15 years of sponsorship experience across sports and entertainment industries to her current role. Prior to joining the NBA, Cheryl lead mass sponsorships for Rogers. She is a member of South Asian/Asian Pacific employee resource groups and actively participates in mentorship programs for the SMCC, WISE and Black Sport in Business organizations.
